Betfred signs deal with Turf TV

Customers at Betfred stores are now able to watch  live horse racing from virtually every racecourse in Britain after the bookmaker signed an agreement with Turf TV for coverage to be broadcast in all of the companies 800 shops. The deal includes courses such as Newmarket, Aintree Newbury and Cheltenham.

The deal will initially see Betfred sign a five year deal with Turf TV, speaking of the agreement the boss of Betfred, Fred Done said “I’m very happy that an agreement has been reached with Turf TV.  My customers will be delighted that they can now look forward to watching every race, every day, in all my shops.”

Ladbrokes Live Horse Racing

Ladbrokes Live Horse Racing agreement has been signed with Turf TV this week in a deal worth £70 Million over 5 years. This equates to a deal worth £6,500 per shop and this was a deal which just had to happen.

Ladbrokes just could not do without Live TV pictures from 31 racecourses including such top venues as Ascot, Cheltenham, Newmarket, Aintree, Epsom and Sandown.

William Hill and Betfred will now have no option to also sign an agreement sooner rather than later as they will be at a competitive disadvantage on the high street and will face losing customers to their opposition.