William Hill, one of the biggest bookmakers in the UK has announced that it will transfer its online gambling operations from the Dutch Antilles in the Caribbean to Gibraltar and Malta. The UK betting shop giant also operates online sportsbooks, casino and skill games along with poker. The company said that its decision was spurred by new UK legislation expected to come into effect on September 1.

Under these new regulations, only gambling companies based within the European Economic Area (EEA) or on a Government white list, which includes Malta, will be able to advertise in the UK. To allow William Hill to continue to advertise in the UK they have had to make this move. It stated that the move would help it conduct business as usual as the white list includes all forms of gambling advertising including television, radio, newspapers, magazines, taxis, buses, the underground and some websites.

Customers will see new terms and conditions from today that will ‘govern all remote activities with William Hill’ and coincide with its move. The company is also advising customers that they will need to sign up again to its new terms and conditions before they can continue betting and gaming.

Gibraltar is an EEA territory as it is a British Overseas Territory and already hosts Ladbroke’s online gambling operation as well as those of 888.com and PartyGaming.