The new Ladbrokes TV campaign has aired last week and is the first UK gaming operator to run a campaign since the new laws came into effect last month and this £5 million pound campaign focuses on Sports betting and football in particular and features some of the big names in football such as Ally McCoist, Ian Wright, Lee Dixon, Chris Kamara and Jimmy Hill.

This campaign is well thought out as it hits at the one thing that eggs on punters and that is their belief that there point of view is correct and suggests that you put your money where your mouth is and the tag line “Everyone’s got an opinion, what’s yours worth?” is very clever.

Ladbrokes appointed M&C Saatchi to start developing this campaign back in January so they would be ready to move fast with the new advertising rules going into effect. This is the first TV work created by M&C Saatchi.

Chris Bell who is the Chief Executive of Ladbrokes stated, “These ads capture the fun of having a flutter on football and testing your opinion - something millions of people already enjoy every week. We’re pleased to be the first to air with betting advertising.”

Ladbrokes advertising is targeting the 18-34 year old casual gambler who would typically bet occasionally on football rather than the racing like older bettors would.