William Hill to sponsor the Winter Festival

UK based bookmaker William Hill has revealed that they are to be the new sponsors of the Winter Festival at Kempton Park racecourse with a four year deal which will include sponsorship of the of King George VI Chase.

The event will now be know as the William Hill Winter Festival and William Hill will feature on all the naming rights to the 2 day event as well as sponsorship of the most famous events in the National Hunt calendar, including the Christmas Hurdle, Desert Orchid Chase, and Feltham Chase. The deal is thought to be in region of £5 million and will last until 2012.

Kempton Park’s Managing Director Amy Starkey, said: “We are delighted to have reached an agreement on a four-year sponsorship for Kempton Park’s flagship jumps meeting of the year. The William Hill Winter Festival will further strengthen the racecourse, and we will now work with Hills to enhance what is a superb advertisement for our sport.”