The top Gaming Affiliates earn £1 million plus according to Gaming Alerts director Emmie Matthews and this just show how bigt the sector has become and how big the gaming market is overall and this is what has attracted Dragons’ Den investor Theo Paphitis to enter the world of affiliate marketing on last night’s show, handing £200k to web entrepreneurs Emmie Matthews and Ed Stevens for 30% of their business.

Their site, GamingAlerts.co.uk, offers odds comparisons and an alert system from “major online casinos, online poker rooms, online bingo sites and online sportsbooks”.

But really who are gaming alerts in the affiliate world and the big question that has to be answered is where do they get their customers from as this is what will be their key issue and to reach the kind of numbers they are putting forward will take a lot of doing but the publicity will have helped but how long can that last.

.According to their release, £200k is also “the single largest amount ever awarded on the immensely popular program”.

Matthews projected that they could earn £1.2m in sales and £740,000 profit in year 1, adding:

“The top affiliates that we will be competing with are easily making a million pounds a year, so we feel it’s easily achievable.”

Source: econsultancy