Online betting sites look for UK move
August 28, 2007 by admin
Online gaming sites looking to comply with the U.K.’s new advertising guidelines are taking two different routes – moving their bases of operation to UK friendly areas or trying to get their jurisdiction approved.
More than 1,000 online betting firms will not be allowed to advertise in the U.K. after the 2005 Gambling Act takes effect on Sept. 1, according to a statement released earlier this month by the U.K.’s Department for Culture, Media and Sport.
The new regulations state that in order to advertise in the U.K., online gaming sites must reside in an approved jurisdiction, must direct problem gamblers to the U.K.’s gamble aware Web site, must not target children and must not advertise on TV or radio before 9 p.m.
Currently, only sites located within the European Union, Iceland, Liechtenstein, Norway, Gibraltar, Isle of Man and Alderney are acceptable.