Ladbrokes Live Horse Racing
January 4, 2008 by mcohen
Ladbrokes Live Horse Racing agreement has been signed with Turf TV this week in a deal worth £70 Million over 5 years. This equates to a deal worth £6,500 per shop and this was a deal which just had to happen.
Ladbrokes just could not do without Live TV pictures from 31 racecourses including such top venues as Ascot, Cheltenham, Newmarket, Aintree, Epsom and Sandown.
William Hill and Betfred will now have no option to also sign an agreement sooner rather than later as they will be at a competitive disadvantage on the high street and will face losing customers to their opposition.
Top Gaming Affiliates earn £1 million plus
October 24, 2007 by mcohen
The top Gaming Affiliates earn £1 million plus according to Gaming Alerts director Emmie Matthews and this just show how bigt the sector has become and how big the gaming market is overall and this is what has attracted Dragons’ Den investor Theo Paphitis to enter the world of affiliate marketing on last night’s show, handing £200k to web entrepreneurs Emmie Matthews and Ed Stevens for 30% of their business.
Their site, GamingAlerts.co.uk, offers odds comparisons and an alert system from “major online casinos, online poker rooms, online bingo sites and online sportsbooks”.
But really who are gaming alerts in the affiliate world and the big question that has to be answered is where do they get their customers from as this is what will be their key issue and to reach the kind of numbers they are putting forward will take a lot of doing but the publicity will have helped but how long can that last.
According to their release, £200k is also “the single largest amount ever awarded on the immensely popular program”.
Matthews projected that they could earn £1.2m in sales and £740,000 profit in year 1, adding:
“The top affiliates that we will be competing with are easily making a million pounds a year, so we feel it’s easily achievable.”
Source: econsultancy
Sportingbet Betting Site
October 17, 2007 by mcohen
The Sportingbet betting site is now amongst the best in Europe and this is the viewpoint of the egaming awards sponsored by Income Access and yes Income Access supply the software for Sportingbet to power their sports book affiliate programme.
Betfair won the operator of the year award and no one could deny them this as their site is top class and they have spearheaded the online gaming sector in recent years.
Watch out for Coral as thier new improved site is such an improvement and William Hill is also on the up with their gaming portal
“We are pleased to have been a sponsor at the eGaming Review Industry Awards and to see our clients Jackpotjoy, Unibet and Sporting Bet Europe receive recognition for work in our industry,” said Nicky Senyard CEO of Income Access.
Corals BBC Personality of the Year Betting
October 16, 2007 by mcohen
The UK bookmakers Corals in their BBC personality of the year betting have shortened Jonny Wilkinson folowing further heroics at the weekend against France and the prediction is he will be a certainty for the award should he do it again against South Africa in the Rugby World Cup final in Paris.
Wilko is as short as 4/1 for the BBC title and so much will depend on Lewis Hamilton who needs to win in the Brazil Grand Prix to become Formula One champion and if he does so will be the long odds on favourite and is currently the 1/5 favourite.
Wilkinson is the only rugby player ever to win the award after he kicked England to glory in Australia in the last World Cup four years ago.
The prospect of England regaining the trophy next weekend has also seen bookmakers cut the odds on the fly half becoming Sir Jonny.
Simon Clare, spokesman for Coral bookmakers, said: “If Jonny Wilkinson kicks England to a second World Cup victory there must be a major chance that his immense contribution to sport will be recognised with a knighthood.”
Source: Telegraph.co.uk
Betfair is Betting fair
October 15, 2007 by mcohen
Betfair really is Betting fair and that is the message that should be taken from the Kieron Fallon trial in that it while Betfair has permitted all and sundry to lay sports events they now provide the paper trail to catch those that try to make profit from trying to influence results and while this trail has some way to go the message is clear if you are guilty you will be found out.
Mark Davies of Betfair, quoted in The Daily Telegraph recently, said: “I think that all sport has always been liable to corruption, by the very nature of it producing clear results one way or another. They say that chariot races were rigged for financial reward. I don’t see why subsequent sporting events should suddenly have been less liable to corrupt practice. We would strongly dispute the idea that sport suddenly has a corruption problem because of the boom in gambling.”
Ladbrokes TV campaign
October 9, 2007 by mcohen
The new Ladbrokes TV campaign has aired last week and is the first UK gaming operator to run a campaign since the new laws came into effect last month and this £5 million pound campaign focuses on Sports betting and football in particular and features some of the big names in football such as Ally McCoist, Ian Wright, Lee Dixon, Chris Kamara and Jimmy Hill.
This campaign is well thought out as it hits at the one thing that eggs on punters and that is their belief that there point of view is correct and suggests that you put your money where your mouth is and the tag line “Everyone’s got an opinion, what’s yours worth?” is very clever.
Ladbrokes appointed M&C Saatchi to start developing this campaign back in January so they would be ready to move fast with the new advertising rules going into effect. This is the first TV work created by M&C Saatchi.
Chris Bell who is the Chief Executive of Ladbrokes stated, “These ads capture the fun of having a flutter on football and testing your opinion - something millions of people already enjoy every week. We’re pleased to be the first to air with betting advertising.”
Ladbrokes advertising is targeting the 18-34 year old casual gambler who would typically bet occasionally on football rather than the racing like older bettors would.
Stan James Offer Better Horse Racing Prices
October 4, 2007 by mcohen
Stan James offer better horse prices than any other bookmaker at any time. Fact. If you place a bet ANYWHERE else on a horse from now on you will be getting a rough deal.
Why? Well, we’re not just guaranteeing every price in every single British Horse Race from now until Christmas; we’re going to offer our own board prices which will be as good as the industry price - if not better! This is almost unbelievable but - no nonsense - we really can say we are better than anyone else. There is literally no reason whatsoever why you’d have a horseracing bet with any other bookmaker.
A lot of bookmakers come up with a special offer now and again and many of us take advantage of them. At the moment, some of them will guarantee horse prices against the SP - meaning if you take a price during the day and the SP ends up better, you get the SP. Stans have done this for years on selected races and it has always proved popular amongst today’s value-hungry punters. SJ will now guarantee every British Race and, for the next 12 weeks, we’ll guarantee all our prices against the SP to ensure you cannot get better elsewhere. From the moment the early prices are released right up until the off - your price is guaranteed in an unprecedented move from Stan James.
We’re ripping up the rule book. We’re in charge of our own prices and for the next twelve weeks we’ll be as good as the Amrac/SIS industry prices you’ve been used to and in a lot of cases, we’ll be even better.
Unsurpassed, ground-breaking, historic and we’re live from 8am tomorrow.
To quote Clubber Lang in Rocky III, we can’t be beat and we won’t be beat on prices. I pity the fool who doesn’t have an account with Stan James.
Oh yeah, there’s a bit of sport on this weekend as well. England face Tonga tonight in a match which will see the winner progress to the 1/4 finals. Alonso and Hamilton continue their duel in Japan and Chelsea take on Fulham in the West London derby. Not only that; the two current World Champions face-off in a long-awaited cricket series and England begin their tour of Sri Lanka on Monday. India are value at 11/10 to beat Australia in tomorrow’s match. Nobody’s saying you HAVE to back it but last time you were told to back India (see the e-mail from 2 weeks ago) we gave you a 12/1 winner. Stick with Stans.
Betfair Poker
October 1, 2007 by mcohen
The Betfair Poker product which has only been introduced in the last year is someway responsible for the significant additional numbers visiting the site as active user numbers are right up to over one million users today and that is a significant improvement as they said today that the number of registered customers is now more than one million, with active users up to 443,300 at the end of April, up 57% on a year earlier.
CEO David Yu said :’It has been a very exciting year during which significant steps have been taken towards transforming Betfair from a mainly Uk-based betting exchange to the world’s leading legal e-gaming site.
The UK company is an exchange that allows people to bet against each other on racing and other sports online for a small comission and this company has really made a major contribution to the development of the gaming industry in the UK over the last seven years.
Betfair allows its clients to ability to be the bookmaker as they can bet against or ‘lay’ horses in the same way as bookmakers, or their customers can bet on them in the conventional fashion usually at better prices that available elsewhere.
Racing Post Tips
September 27, 2007 by mcohen
A big Racing Post tip is now out of the bag and it has been sold for a massive £170 as the only daily Racing paper is set to change ownership sometime next week in a deal believed to be worth in the vicinity of £170 million.
Trinity Mirror bought this paper in the late 1990 for £1 from Sheikh Mohammed, who started the newspaper in 1986. They have seen off all rivals over the years and last year the Sportsman was the latest rival to hit the dust after less than a year trying to build market share showing how difficult it is to take on a paper that has developed a stranglehold on the racing public both in the UK and Ireland.
The prospective new owners are a group of racing-friendly Irish investors coming under the banner of FL Partners. They have been advised on the venture by former Racing Post editor Alan Byrne.
The expected announcement will surely come as some comfort for those employed by the newspaper as discussion on the publication’s future has been a constant theme for most of the year.
The Sheikh still retains ownership of the name and licences it out for use on the newspaper and its popular website.
Byrne, who has worked as a consultant to Sheikh Mohammed’s Godolphin operation since stepping down as editor, is now expected to play a pivotal role again at Racing Post under its new owners.
Betfair Big Bets
September 25, 2007 by mcohen
A new Betfair big bets record has been set by a Rugby punter with the Australian branch of Betfair who has bet the kitchen sink on New Zealand to win the 2007 Rugby World Cup on Betfair the number one betting exchange and could well be one of the largest in sports betting history.
The bet is reportedly one of 5 million Australian dollars at the betfair price of 1.71 which is an odds on bet so the return would be a profit of 3,550,000 Australian dollars should New Zealand do the business over the next couple of weeks.
The most interesting thing about this bet is that it is only due to betfair that such a large bet could get place as bookmakers would shy away from such a liablility but as this is a person to person exchange and this market is so liquid he managed to get his bet on but he will be paying around 2-3% of his winnings in comission as he is obviously a large punter and will be on the lower rate of comission so thats a whopping 100,000 Australian dollars profit to the betting exchange not bad you might say, plus all the publicity this gets for the betfair organisation.
Betfair refused to discuss the gambler’s identity or nationality, but said it was one of the biggest bets ever placed through the site.
Kiwi gamblers, possibly mindful of their team’s past cup calamities, have been much more restrained.
TAB head bookie Paul Lally said the biggest bet received on the All Blacks so far was $100,000 - at the shorter odds of $1.55
Source: The Dominion Post
