Ladbrokes Live Horse Racing
January 4, 2008 by mcohen
Ladbrokes Live Horse Racing agreement has been signed with Turf TV this week in a deal worth £70 Million over 5 years. This equates to a deal worth £6,500 per shop and this was a deal which just had to happen.
Ladbrokes just could not do without Live TV pictures from 31 racecourses including such top venues as Ascot, Cheltenham, Newmarket, Aintree, Epsom and Sandown.
William Hill and Betfred will now have no option to also sign an agreement sooner rather than later as they will be at a competitive disadvantage on the high street and will face losing customers to their opposition.
