Ladbrokes open betting outlet in Madrid
Ladbrokes the UK based sports betting company has opened its first dedicated betting shop in Madrid under the Sportium banner, it is a joint venture between Cirsa and Ladbrokes. The plan is for the Sportium brand to open and operate 125 outlets by 2010, this will encompass dedicated betting shops and concessions in Arcades and Bingo Halls.
A spokesman for Ladbrokes said “The opening of our first exclusive shop in Torrejon de Ardoz is the latest step in the successful roll out of Sportium’s sports betting service in Madrid.”
Sportium was created in early 2007 as a 50-50 joint venture between Ladbrokes and Cirsa, the business compines the betting expertise of Ladbrokes with the market knowledge of Cirsa Slot (Spains leading slot machine vendor) with the aim of expanding from Madrid into the rest of Spain.
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